Yves Caseau, AXA

Yves Caseau, AXA

Lean Startup as the innovation engine for the Digital Agency at AXA AXA’s Digital Agency is a recent offspring of AXA digital strategy, whose purpose is to deliver innovative services to both AXA customers and prospects, in 55 countries. To ensure that their mobile and web applications bring true statisfaction to their users, the Digital Agency follows the Lean Startup methods from Eric Ries, with numerous insights that may be found in “Running Lean” (Ash Maurya) or “The Lean Enterprise” (Trevor Owens & Obie Fernandez). The goal is to...