Susana Jurado Apruzzese, Telefonica

Susana Jurado Apruzzese, Telefonica

Lean elephants: Lean Product Development in a large organization Telefonica, is one of the largest telecommunications provider in the world with operations in Europe, North America and South America. More than 3 years ago Telefonica began to apply the Lean Startup methodology to innovation projects. Lean Startup has allowed us to speed up the innovation process and do more with less, with a clear focus on market and customers. Applying Lean Startup at a large corporation is complex, but the benefits are many.     Biography: Susana is Innovation Manager and...