Pierre Masai, Toyota Motor Europe
Pierre Masai, Toyota Motor Europe

Hoshin Kanri for IT and IT for Hoshin Kanri

Hoshin Kanri literally means “Compass Management”. Its main purpose is to agree the direction at each level of the company in a way that leaves both latitude to operational units – IT included – to formulate their own plans, and to align them horizontally and vertically from the top company direction to the employees and back (“catchball process”). Pierre Masai will share insights and explain concretely how this process works at Toyota, including at the IT function he leads, but also the experiment he conducted to support the Hoshin process of any organization with a collaborative, open source IT system called eHoshin.


Pierre Masai joined Toyota European Headquarters in Brussels in 2005 and became VP & CIO of Toyota Motor Europe in January 2011. He has worked 17 years for Volkswagen in various CIO positions in Belgium, China and finally France as Global CIO of Europcar. He then joined Hays Logistics as Global CIO in Paris, then MD of Hays Logistics Deutschland. In 2005, he moved to Toyota, the birthplace of Lean, where he held various IT Management positions, overseeing the creation of one pan-european IT organisation covering Research and Development, Manufacturing and Sales in 53 countries, as well as coordinating the European Telematics activities.

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